QSSL can’t afford to lose those books.
“The automotive industry is choosing Linux because it offers vendor
neutrality, lower cost of entry and faster time to market. There are
more Linux developers becoming available on the market and the
‘time-to-debug’ is usually much less,” – Glenn Seiler, director of
product marketing at MontaVista Software, am embedded Linux vendor,
in March 2005.
Read that carefully. The automotive sector, the
remaining major market area for QNX, is being targeted by
an embedded Linux vendor. And a major selling point is
that more people know how to develop for Linux. Yet
QSSL is about to let the last books on how to develop for
Remember, you can’t let the inside sales people set long
term policy. Commission salespeople have a time horizon
no longer than their commission cycle. If the product
declines, they’ll go sell something else. QSSL’s strategy
of focusing on the customers likely to generate large
commissions in the near term has resulted in a narrower and
narrower market slice for QNX. Retail POS systems are gone,
Internet appliances are gone, and industrial automation
is going. What’s left besides sales to a few automotive
suppliers, Cisco, and internal sales to Harman?
For that matter, what Harman products
actually use QNX? Harman has several Windows CE products co-developed
with Microsoft, including the Take Control remote and
the Auto PC. HiQnet, Harman’s network control system
for pro audio, is Windows-based. But what uses QNX?
Perhaps the QSSL acquisition was just a move
to get better prices from Microsoft on Windows CE.